Wedgwood
Elevating Product Through Creative Campaign Photography & Videography
Brief
Wedgwood, renowned for their white bone china ranges, sought to showcase two of their luxurious product lines, Intaglio and Gio, as part of their Art of Food campaign. The goal was to convey the elegance and versatility of these ranges, emphasising their suitability for both everyday use and special occasions. Seventy7 was tasked with bringing this vision to life through a creative campaign that included photography and videography.
Action
We wanted to capture the elegance of Wedgwood’s bone china ranges, highlighting the intricate patterns and textured elements of the products. Aligning with the brand’s Art of Food campaign was vital, so our set build, lighting reference, and food styling briefs were designed to keep the same fine dining feel throughout.
The shoot maximised content creation, resulting in a high output of stills and video footage. Video footage captured the breadth of the range and the finer details at once, while time-lapse techniques were employed to capture the immersive process of food prep and plating.
Result
Our creative campaign successfully brought Wedgwood’s Intaglio and Gio ranges to life, aligning them perfectly with the Art of Food campaign. The imagery and videos captured the elegance and versatility of these ranges, appealing to a broad audience seeking luxurious yet functional dinnerware. These visuals have been prominently featured on the Wedgwood website, across social media platforms, in-store displays, and marketing initiatives, solidifying Wedgwood’s reputation as a purveyor of timeless elegance in dining.
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